If you are tasked with writing content for healthcare marketing or communications purposes, you may be toying with the idea of using this AI technology. But should you?
ChatGPT has been making headlines recently and many people have been taking it for a spin to see what all the hype is about. If you haven’t tried it yet, you may be wondering if using ChatGPT for health content writing is a good idea. Here are answers to common questions about this AI technology.
How does ChatGPT work?
ChatGPT is a software application that uses artificial intelligence (AI) algorithms and natural language processing (NLP) techniques to assist with writing tasks. ChatGPT is touted as being able to help you write faster and better by generating ideas and creating content based on questions or prompts you enter.
Is the information it provides accurate?
According to industry experts who shared their insights during a recent eHealthcare Strategy & Trends webinar, ChatGPT is not really ready for prime time when it comes to taking over your content writing tasks, especially in the field of healthcare. In fact, it can be harmful to use ChatGPT for health marketing and communications because the technology may produce content filled with misinformation. That’s because there is no way of knowing exactly where the information in the datasets it uses come from.
Not only might the information returned be incorrect, but the writing style of AI-generated content is also lacking. If you’ve ever read something produced by this technology, you probably noticed it sounds dry and lacks originality and emotion. And you certainly won’t get content that aligns with your brand voice or content standards. So it’s not a good solution for website, newsletter or blog content.
What role can ChatGPT play in creating health content?
While it’s not recommended that you use ChatGPT to write your health content, there may still be a place for this technology when it comes to making your job easier. It can be a good thought starter and may have a role as a productivity tool, providing you with ideas when you’re staring at an open page and need a place to begin.
Enter a few well-thought-out prompts into ChatGPT and it can help you get ideas for topics, titles or tidbits of information. Then it’s time for the writer in you to take the helm. Information returned may not be accurate so you still need to perform valid research to ensure your facts are correct. You’ll also likely need to re-write most of the content so it follows your organization’s style and brand guidelines.
Will ChatGPT replace writers within the healthcare industry?
When it comes to creating content for healthcare communications and marketing, it’s not likely that AI-generated content will successfully replace content written by humans any time soon. In the healthcare industry, it’s important to share well-researched, medically-reviewed health content that includes accurate information readers will find interesting and useable. As of now, ChatGPT can’t reliably do that.
If you need health content but don’t have the time to write it yourself, don’t depend on ChatGPT for healthcare communications and marketing content. Contact Baldwin Publishing – we are experts in creating informative health content based on peer-reviewed research that engages readers and is easy to understand.
Contact us to learn more about how our health content can make your job easier!
