Columbus Community Hospital Uses Baldwin Publishing’s Health Awareness Day Content to Drive Traffic to Their Blog and Social Media.
Sometimes the easiest content solution is also the best. That was the case for Amy Blaser, Vice President of Physician Relations and Business Development at Columbus Community Hospital in Nebraska. A year ago, she started licensing ready-made health observance day articles to build a robust hospital blog and social media campaign.
Ms. Blaser came to Baldwin Publishing because she was going through a staff transition and needed health content to populate her acute care hospital’s website, blog and social media pages.
“It’s truly been an amazing partnership, collaboration and solution to our needs at just the right time,” said Ms. Blaser.
With a 30-year background in healthcare, Ms. Blaser was very familiar with SHSMD’s annual calendar of health observances and recognition days. She knew it was an important content planning tool to develop posts for her website and social media, but she didn’t have the staff or resources to create the content she wanted to share with her hospital’s community.
SHSMD’s annual calendar of health observances highlights hundreds of important health days, but it’s the hospitals’ job to develop health awareness content that will inspire their community to live healthier and seek out medical treatment when they need it.
Ms. Blaser found a short cut. She licensed Baldwin Publishing’s Celebrate Today Calendar that comes preloaded with hundreds of medically-reviewed articles, heart healthy recipes, graphics and videos that align with each month’s health awareness days.
Whether it’s an article on obsessive compulsive disorder for Mental Health Month, a healthy Mexican Chicken Salad recipe for Cinco de Mayo, or a colorful graphic to customize and share on social media for World Health Day, Baldwin has content for hospitals to share with their community for every important health day throughout the year.
Hospitals also receive this content two months in advance, giving marketing teams the time they need to plan how they will use the content on their website, newsletter, blog and social media platforms.
Learn more about Baldwin’s medically-reviewed health and wellness content that aligns with the national health observances found in the SHSMD calendar.
Receive a list of monthly health days and health content ideas from Baldwin Publishing by signing up here.
