Sharing seasonal recipes increases audience engagement. That’s why we invite you to post these healthy chili recipes this month.
Recipes have long been a popular way to engage with audiences because everyone loves an eye-catching and mouth-watering recipe. By strategically sharing recipes that align with seasons, holidays or trending foods, recipes are more likely to get clicked.
That’s why HealtheCooks®, a subsidiary of Baldwin Publishing, Inc., is proud to offer you a selection of click-worthy recipes to share with your audience each month. We invite you to share these recipe images and descriptions on social media and in digital newsletters with links back to the full recipes – no strings attached!
October Trending Recipes to Share: Chili Recipes
This month, we’re sharing recipes for one of the most popular dishes eaten in the U.S. during the fall and winter months – chili. An economical and easy-to-make dish, chili offers many flavor profiles and has earned its title as a popular comfort food. So it may come as no surprise to learn that chili recipes are searched by millions of people each month.
Here’s a look at data related to search, social media, demographic, sales and marketing for some of the most widely-searched chili recipes. This information can help you select the best recipe to share, depending on your target audience.
Beef chili is the most popular chili in the U.S. and is the most searched of all chili recipes. It is a classic comfort food that is packed with hearty flavor, as well as protein and fiber. It’s also easy to make and can be easily customized by adding different vegetables, beans, and spices.
- Search: Beef chili is the most searched-for chili recipe on Google, with over 10 million searches per month.
- Social: Beef chili is one of the most popular chili recipes on social media, with over 1 million posts on Instagram and 100,000 videos on TikTok.
- Demographics: Beef chili is most popular among millennials and Gen Z consumers.
- Sales: Beef chili is the most popular type of chili sold in grocery stores, with sales of over $1 billion per year.
- Marketing: Beef chili is often marketed as a convenient and hearty meal option.
Black bean and hominy chili is a delicious vegetarian chili option that is packed with protein and fiber. It is a healthier alternative to beef chili and offers a unique flavor profile. As interest in plant-based eating grows, more people are looking for vegetarian options for their favorite foods and this chili recipe fits the bill.
- Search: Black bean and hominy chili is the second most searched-for chili recipe on Google, with over 5 million searches per month.
- Social: Black bean and hominy chili is a popular chili recipe on social media, with over 500,000 posts on Instagram and 10,000 videos on TikTok.
- Demographics: Black bean and hominy chili is most popular among women and consumers aged 25-44.
- Sales: Sales of black bean and hominy chili are growing rapidly, with sales increasing by 10% in 2022 compared to 2021.
- Marketing: Black bean and hominy chili is often marketed as a healthy and vegetarian chili option.
Turkey chili is a leaner alternative to beef chili. It is a good source of protein and is lower in saturated fat while still tasting similar to chili made with beef. Like other types of chili, turkey chili is economical, easy to make and can be customized based on flavor preferences.
- Search: Turkey chili is the third most searched-for chili recipe on Google, with over 3 million searches per month.
- Social: Turkey chili is a popular chili recipe on social media, with over 100,000 posts on Instagram and 10,000 videos on TikTok.
- Demographics: Turkey chili is most popular among women and consumers aged 25-44.
- Sales: Sales of turkey chili are growing steadily, with sales increasing by 5% in 2022 compared to 2021.
- Marketing: Turkey chili is often marketed as a healthy and leaner alternative to beef chili.
Cornbread is a classic Southern side dish that is often served with chili. This fluffy and buttery bread pairs perfectly with a hearty bowl of chili and is one of the most popular side dishes to accompany any main course. While cornbread can be made from a mix, many consumers prefer homemade cornbread recipes due to their superior taste.
- Search: Cornbread is the most searched side dish recipe on Google, with over 5 million searches per month.
- Social: Cornbread is one of the most popular side dishes on social media, with over 1 million posts on Instagram and 100,000 videos on TikTok.
- Demographics: Cornbread is most popular among consumers aged 55 and older.
- Sales: Sales of cornbread mix increase by an average of 15% in the fall and winter compared to the spring and summer.
- Marketing: Cornbread is often marketed as a Southern comfort food.
Chili is a popular and versatile dish that appeals to people of all ages, as well as those who follow all types of dietary plans. To get the most engagement, consider your target demographics and post a chili recipe that will most likely appeal to your specific audience.
We invite you to share one of these highly searched recipes this month. To view more chili recipes and other healthy recipes, check out HealtheCooks.com. All recipes on the site are not only chef-tested to make sure they taste great but they have been certified by registered dietitians as being healthier alternatives to popular American classics.
To find out more about the HealtheCooks recipes powered by Baldwin Publishing, please feel free to contact us.
