These are the best social sites to target patients with social media health content when they need screenings, surgeries and wellness services

Social media health content has become a crucial tool for health organizations who need to connect with new patients. The average person spends more than two hours on social media every day. Effective strategies for connecting with people change among demographics, however. By targeting the correct age group on the digital platform they use, health organizations can find new patients more quickly.

Connecting With The Right Audience On Social Media

Providing the right form of social media health content to the appropriate audience means targeting your community with your content efficiently. According to Martech research, here are the services that each demographic needs and the platforms they currently use. Consider the social media preferences of these age demographics:

  • Baby Boomers (born 1946-1964)

    • Baby Boomers primarily use Facebook and are most active between 5am and noon. Baby Boomers engage with long-form media including blogs and articles. They’re also receptive to emails and direct marketing strategies and prefer content that is information based.
    • The most common medical procedures to target this demographic with include joint replacement surgeries, as well as colon, prostate and breast cancer treatments.

  • Generation X (born 1965-1980)

    • Gen X primarily uses Facebook and Twitter, and is most active between 8pm and midnight. Generation X is receptive to online marketing. They respond best to digital videos and email campaigns.
    • The most common medical procedures for Gen X include orthopedic surgeries for injuries, breast cancer treatment, and obesity and weight loss related issues such as heart disease and diabetes.

  • Generation Y “Millennials” (born 1981-1999)

    • Millennials primarily use Instagram, Facebook and Twitter, and are most active between 6pm and midnight. Millennials are highly engaged in digital media content. They respond best to brief online content, videos and text message marketing.
    • Common health concerns for millennials include migraine and headache issues, behavioral health issues, pregnancy concerns and diabetes.

  • Generation Z (born after 2000)

    • Gen Z primarily uses Instagram, Snapchat, YouTube and TikTok, and is most active between 6pm and midnight. Generation Z is highly engaged in digital media content. They respond best to short videos, online quizzes and surveys.
    • Common health concerns for Gen Z include behavioral health issues, headaches and migraines, and sports-related injuries.

Plan Your Social Media Health Content Strategy To Reach New Patients

Health organizations save resources and time by outsourcing health content to Baldwin Publishing who offers white-labeled articles. Our Social Media Guide gives marketers relevant content three months in advance. Baldwin’s social media health content packages are filled with engaging health articles, recipes, infographics, quizzes, videos and images ready to be posted on Facebook, Instagram, Twitter, and LinkedIn.

Baldwin’s Content Cart also puts over 5,000 medically reviewed articles at your fingertips. Every piece of content in the health library is customizable, making it easy for health organizations to feature their services and doctors.

To learn more about Baldwin Publishing digital content, click here.