More coronavirus content added to COVID-19 library
As coronavirus cases surge into the holidays, Baldwin Publishing’s COVID-19 library provides hospital communications teams with a larger selection of virus prevention articles and videos to keep communities well informed.
Are you planning a holiday get together? Here are 4 things you need to consider now.
Baldwin Publishing recently created this COVID-19 article for health communications. But this is such good, useful information, we hope you find it helpful as you make personal holiday plans.
During the past few months, countless birthday, graduation, and anniversary celebrations have been postponed due to COVID-19. If you’re like many Americans, you’re eager to start enjoying time spent with family and friends again.
Do you need a calendar of ALL the important health days in 2021?
Baldwin Publishing is sponsoring the American Hospital Association’s 2021 Calendar of Health Observances & Recognition Days. It lists more than 200 health observance days.
Baldwin Publishing has been writing health articles for hospitals for nearly 30 years, so it’s a natural fit that we sponsor the 2021 Calendar of Health Observances & Recognition Days for the AHA’s marketing arm, Society for Healthcare Strategy and Market Development (SHSMD).
Health system launches a new plan to market physician practices during coronavirus
Atlantic Medical Group welcomes patients back into doctor’s offices with a healthy cookbook
Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for Atlantic Medical Group, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.
This healthy cookbook delivered 2,000 more hospital blog subscribers
Here’s how a robust social media strategy — and a little cookbook—increased readership for the UVA Health blog
UVA Health looked to Baldwin Publishing for marketing tools to increase email subscribers to the Healthy Balance Blog. The hospital marketing team wanted to get more eyes on the hospital blog’s patient stories, medical research initiatives, and healthy lifestyle tips.
Baldwin Publishing and On-Site Studios partner to produce coronavirus video content for hospitals
Today, more than ever, hospitals need digital content to guide and educate communities affected by the COVID-19 pandemic.
Two health and wellness content production companies – Baldwin Publishing, Inc. and On-Site Studios – joined forces this month to create relevant and useful coronavirus content to support overloaded hospital and health communication teams.
Baldwin Publishing ramps up COVID-19 content production
We are now producing new coronavirus content every week for health communication and marketing teams.
Last week, Baldwin Publishing introduced a special coronavirus content library filled with consumer-focused COVID-19 articles based on CDC guidelines, along with healthy living tips and hacks for people stuck at home.
Hospital website traffic increases as people search for credible coronavirus articles
Americans stuck at home and hungry for local information about the pandemic are clicking on hospital websites to read coronavirus articles.
Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That’s because people want to read coronavirus articles from trusted sources.
Coronavirus content for health and hospital websites
Baldwin Publishing produces new coronavirus content every week.
As the U.S. navigates the coronavirus pandemic, hospital websites have become a go-to resource for communities and hospital employees looking for credible coronavirus content.
Spring recipes for health websites
Is your health website ready for a taste of spring?
The calendar may say “winter,” but spring has arrived in the Health eCooking® test kitchen.
Need to drive more traffic to your hospital blog?
Start with a “total content experience” then promote it here, here, and here.
UVA Health in central Virginia has developed the perfect combination of content and techniques to achieve high engagement and expand reach to the hospital’s blog. Here are 4 steps behind their winning content.
How a small hospital marketing team drives traffic to a health system
Attend “I Do It All” at HCIC on Tuesday 11/5 at 1:45pm to hear how Blessing Health customizes licensed content to execute service line marketing campaigns.
What do you do if you need to promote key hospital services online, such as cardiac, orthopedic and women’s health, but you don’t have a large hospital marketing team?
How a heart hospital dressed up a “man’s disease” for female patients
This is how Deborah Heart and Lung Center, a NJ heart hospital, strategically uses cardiac content to target women heart patients.
For nearly 100 years, hard-working men have been turning to Deborah Heart and Lung Center in Central New Jersey to fix their ailing hearts and diseased lungs. The hospital had traditionally been recognized as a medical destination for industrial and blue-color working men suffering from exposure to asbestos and chemicals that ravaged their lungs and hearts – and more recently, firemen, policemen and other first responders.
How social media raises awareness about addiction
Want to get the word out about substance abuse prevention and treatment? Here’s how Facebook and Twitter can help.
One of the most pressing health issues today is addiction. From misuse of alcohol and illicit drugs to the non-medical use of prescription opioid medications, communities across the nation are experiencing a crisis of epidemic proportions. Health providers and small community hospitals face a challenge that’s almost too big to handle.
Hospital CHNA reports identify substance abuse as significant problem
Here’s why hospitals need mental health content to address community need.
Baldwin Publishing recently reviewed data from over 100 hospitals’ Community Health Needs Assessment (CHNA) reports and identified a common theme. Substance abuse is one of the most significant issues affecting communities across the country.
How Baldwin’s newest cookbook supports the latest cancer research
Our new cancer prevention cookbook includes delicious ways to eat cancer-fighting foods.
If you have been considering giving patients a cookbook incentive for breast cancer awareness month or colon cancer awareness month, here are two good reasons to do so…
How to use bariatric social media content to engage new patients
Looking for weight-loss surgery patients? Post bariatric content to social media!
St. Luke’s Des Peres Hospital in St. Louis, MO engages weight loss surgery patients by posting delicious and nutritious bariatric recipes on their website and social media channels. The hospital also shares articles about the emotional, physical and surgical aspects of bariatric surgery. Bariatric content is developed by Baldwin Publishing to support the MyNewSelf surgical weight loss program.
Baldwin Publishing introduces new ADA compliant content portals
We enhanced the accessibility features of our licensed content portals for individuals with disabilities. Here’s why.
The Americans with Disabilities Act (ADA) requires businesses to provide reasonable access to the same services for all customers and visitors, regardless of disability. While you may have seen this regulation put into place in the form of physical accommodations such as ramps, handrails and wider doorways in brick-and-mortar premises, you may not realize this regulation also applies to how individuals interact with your business online.
This hospital signed up 12,000 new email subscribers with this cookbook
When Deborah Heart and Lung Center launched a hospital newsletter, they followed these 3 steps to grow their digital subscriber base.
Are you looking to increase the number of email subscribers to your hospital newsletter? Are you struggling to grow your email subscriber list?
Why you need to use “Link in Bio” on Instagram
If you use Instagram to drive new business, you need to use “Link in Bio” within a post.
If you’re posting to your personal Instagram page, you probably don’t need to bother using “Link in Bio.” But when you post to Instagram for your organization – and your goal is to drive new business – you need to use “Link in Bio” within each post. Here’s why:
