How a heart hospital dressed up a “man’s disease” for female patients
This is how Deborah Heart and Lung Center, a NJ heart hospital, strategically uses cardiac content to target women heart patients.
For nearly 100 years, hard-working men have been turning to Deborah Heart and Lung Center in Central New Jersey to fix their ailing hearts and diseased lungs. The hospital had traditionally been recognized as a medical destination for industrial and blue-color working men suffering from exposure to asbestos and chemicals that ravaged their lungs and hearts – and more recently, firemen, policemen and other first responders.
How social media raises awareness about addiction
Want to get the word out about substance abuse prevention and treatment? Here’s how Facebook and Twitter can help.
One of the most pressing health issues today is addiction. From misuse of alcohol and illicit drugs to the non-medical use of prescription opioid medications, communities across the nation are experiencing a crisis of epidemic proportions. Health providers and small community hospitals face a challenge that’s almost too big to handle.
Hospital CHNA reports identify substance abuse as significant problem
Here’s why hospitals need mental health content to address community need.
Baldwin Publishing recently reviewed data from over 100 hospitals’ Community Health Needs Assessment (CHNA) reports and identified a common theme. Substance abuse is one of the most significant issues affecting communities across the country.
How Baldwin’s newest cookbook supports the latest cancer research
Our new cancer prevention cookbook includes delicious ways to eat cancer-fighting foods.
If you have been considering giving patients a cookbook incentive for breast cancer awareness month or colon cancer awareness month, here are two good reasons to do so…
How to use bariatric social media content to engage new patients
Looking for weight-loss surgery patients? Post bariatric content to social media!
St. Luke’s Des Peres Hospital in St. Louis, MO engages weight loss surgery patients by posting delicious and nutritious bariatric recipes on their website and social media channels. The hospital also shares articles about the emotional, physical and surgical aspects of bariatric surgery. Bariatric content is developed by Baldwin Publishing to support the MyNewSelf surgical weight loss program.
Baldwin Publishing introduces new ADA compliant content portals
We enhanced the accessibility features of our licensed content portals for individuals with disabilities. Here’s why.
The Americans with Disabilities Act (ADA) requires businesses to provide reasonable access to the same services for all customers and visitors, regardless of disability. While you may have seen this regulation put into place in the form of physical accommodations such as ramps, handrails and wider doorways in brick-and-mortar premises, you may not realize this regulation also applies to how individuals interact with your business online.
This hospital signed up 12,000 new email subscribers with this cookbook
When Deborah Heart and Lung Center launched a hospital newsletter, they followed these 3 steps to grow their digital subscriber base.
Are you looking to increase the number of email subscribers to your hospital newsletter? Are you struggling to grow your email subscriber list?
Why you need to use “Link in Bio” on Instagram
If you use Instagram to drive new business, you need to use “Link in Bio” within a post.
If you’re posting to your personal Instagram page, you probably don’t need to bother using “Link in Bio.” But when you post to Instagram for your organization – and your goal is to drive new business – you need to use “Link in Bio” within each post. Here’s why:
Use the power of celebrity news to promote health awareness
When news breaks, social media marketers have a short window to post headlines that grab attention.
When it comes to promoting health awareness, few digital posts are as powerful as those connected with a celebrity illness or premature death.
How to create blog content quickly
Here’s how one blogger engages 1,000 followers a day with new content, big images and delicious recipes.
Two years ago, Catholic Health’s web manager was tasked with launching the heath care system’s blog. He didn’t have enough staff to produce all the health and wellness content needed to build a digital following. So he turned to Baldwin Publishing to license health and wellness content that he could customize, optimize and post.
Introducing the new ‘Healthy Keto’ Cookbook
Baldwin’s newest digital keto cookbook converts web visitors into email subscribers.
Everywhere you turn today someone is talking about the keto diet. This eating plan drastically limits carbohydrates but encourages dieters to eat foods high in fat with moderate levels of protein.
How a branded cookbook increased public television station donations
See why more than 200 PBS stations are promoting Baldwin Publishing’s cookbooks as a new member incentive.
Public television stations across the country have something to celebrate! New members are opening their wallets thanks to a new television program featuring Mimi Guarneri, MD of Pacific Pearl La Jolla and her exclusive donor package. The package includes a branded cookbook filled with vegetarian recipes.
Why you need health infographics for your hospital blog or newsletter
Here are some great reasons to use health infographics in your content marketing strategy.
Health infographics are an engaging way to share information with readers. These graphic visuals contain useful data that is easy to scan and easy to retain. Infographics are an effective way to share health and wellness content on your blog, newsletter or website because people process images faster than having to read a body of text to get the same information. And that’s why they boost conversion rates.
These Medicare calendars improve member retention
Learn how 2019 recipe calendars by Health eCooking® are helping plans reach and retain Medicare members.
Thousands of Medicare members in Florida and New York will start the 2019 year off with Health eCooking® recipe calendars, thanks to health plans that provide supplemental insurance to Medicare members.
Post snackable content – because everyone likes snacks
Use snackable content to increase reader engagement in your hospital newsletter and social media channels.
Newsletter subscribers and social media visitors want snackable content – short health tips, recipes and videos. Just like a healthy snack, this bite-sized content is easy to consume, digest and share. It also needs to contain a healthy dose of information delivered in a tasty package.
Why health quizzes are an effective way to engage readers
Can you use a boost in clicks to your hospital website? Post a health quiz!
Health quizzes can be about almost anything that will pique readers’ interest. The quizzes provide valuable health information in a fun-to-read format that keep readers engaged while keeping them informed.
How bugs attracted readers to this hospital newsletter
Does your hospital newsletter need more bites this summer? Bug stories may be the answer.
In the summertime, people have bugs on their mind. That’s why your hospital newsletter is the perfect place to start a bug conversation. People click on bug stories more than you can imagine.
4 great examples of hospital CTAs
Don’t miss out on the value added of calls-to-action (CTAs). Here are 4 effective ways to use them.
For hospital marketers, calls-to-action are the cornerstone of online campaigns. Every blog, social media post and e-mail should be directed at one desired action you want your prospective patient to take. The right combination of copy, color and text in a CTA can boost click-through rates, and ultimately, your hospital’s bottom line.
Three powerful ways digital marketers use video content
If a picture is worth a thousand words, a video is worth a million. Here’s how to make video content the star of your digital marketing strategy.
Video content has been dominating the online and social media space in recent years and marketers have taken note.
Here’s a March Madness content assist for wellness bloggers
Licensing white-labeled content that’s easy to customize is a game changer for this hospital.
Albert Einstein Medical Center’s blogger posts every day, even through March Madness.
