Health Marketing Blog

Health Marketing Blog

These cookbooks are selling like hot cakes

Actually, since every recipe in the cookbook is approved for a low-fat, heart healthy diet, we’ll call them healthy hot cakes!

It would seem appropriate to say that the custom cookbooks created for UVA Health System are selling like hot cakes. Except that UVA isn’t selling them, they’re giving the cookbooks to women who sign up for their Club Red Heart Health Program.

Thoughts on building an app

Here’s some info to ponder when it comes to healthcare apps.

We’re hearing and talking a lot about apps lately. There’s no doubt that apps have huge potential in the healthcare marketing space. Apps pose an incredible opportunity to reach and engage customers, but a lot of thought and planning is required before you launch.

Health eCooking® now offers an Adventist healthy recipe library

Are you looking for healthy diet recipes for your blog or website? Consider the Seventh Day Adventist recipe library from Baldwin Publishing.

The Adventist diet consists primarily of fruits, vegetables, whole grains, legumes, nuts and seeds, dairy products and healthy fats. Although many Adventists follow a vegetarian diet, others do eat meat. So meat and fish recipes are included in this recipe library.

Hospital website needs cooking videos, but not with these ingredients

Need a custom collection of healthy recipes and cooking videos? We can do that!

Florida Hospital Wesley Chapel added hundreds of Health eCooking® recipes, cooking videos and vibrant food images to their website this spring. But before they did, Baldwin Publishing needed to removed every recipe with shellfish, pork or alcohol from their healthy recipe library. That’s because the hospital, located on the Gulf Coast, is a member of the Adventist Health System and those ingredients don’t meet the organization’s religious dietary standards.

This supermarket website entices customers with healthy recipes

Just as beautifully displayed produce can entice shoppers at a supermarket, beautiful food photos can draw visitors to a supermarket website.

McCaffrey’s Food Markets operates a chain of grocery stores in Southeastern PA and Central NJ. One reason McCaffrey’s has been successful in opening and operating stores in Philadelphia’s wealthier suburbs is that shoppers love their high-quality fresh food, including their exceptional selection of fresh fruits and vegetables.

Why you need compelling recipe photos

Are you more likely to check out a recipe if you see a delicious looking photo? You sure are!

It’s no longer enough to just to post an easy recipe online. Recipes need to be accompanied by beautiful and well-composed food photos to grab readers’ attention.

Learn More About Baldwin’s Healthy Recipes,
Wellness Articles and Video Content
Call us at 800-705-6522 or complete this form.

Learn More About
Baldwin’s Healthy Recipes,
Wellness Articles and
Video Content

Call us at
800-705-6522 or
complete this form.

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