SEO Food Writer for a Recipe Website

This is a flexible position for an SEO writer who has experience creating optimized recipe descriptions, and healthy eating blogs for a consumer audience.

Baldwin Publishing, a health and food media company, is looking for an experienced SEO writer to write food blogs and recipe descriptions that will build an organic audience for a healthy recipe website, HealthEcooks.com.

This is a flexible position for an experienced SEO writer in food and recipes to create optimized content related to cooking, recipes, food, nutrition, health, and diets.

SEO Writing Skills

The ideal candidate will have at least 3 years of professional experience writing optimized food blogs or recipe descriptions

• Experience writing strong and compelling SEO titles, and mouthwatering descriptions for taste and ingredients, cooking tips and health content that’s original and helpful and that also satisfies search intent
• Experience performing keyword research using SEO tools to identify real-time trending searches, keywords and topics.
• A strong understanding of Google’s content algorithm and the key factors that can impact visibility in search results.
• Know-how to plan and execute enhance internal link-building approaches and achieve optimal results strategy on a recipe website.
• Apply SEO best practices to participate in editorial and recipe development strategy and story optimization.
• Experience with SEO and analytics tools such as (or similar to) Adobe Analytics, Google Search Console, SimilarWeb, Google Analytics, SEMRush.
• Strong analytical skills including the ability to track data to measure search performance.

Team Player

Partner effectively across the recipe and web team to ensure content engages targeted audiences and is in line with the brands’ goals and KPIs.

• Collaborate with SEO Director, Test Kitchen Staff and Recipe Editors
• Strong editorial judgment, writing, and editing skills
• Organized, detail-oriented, able to adhere to tight deadlines and balance multiple priorities and projects.
• Exceptional communication and collaboration skills with the ability to effectively cultivate relationships

Experience & Qualifications

At least 2 years of digital experience writing optimized food content

Experience developing digital content in Food Media or health & wellness

• Experience with recipe or health websites or apps
• Experience with audience growth and engagement
• Experience with SEO and digital marketing techniques
• Experience with content management systems