The COVID-19 pandemic is creating hardships for families across the nation, including wreaking havoc on Americans’ bank accounts and dinner tables. Thousands of people are out of work. Others are losing income because of illness or caring for a loved one.
Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for Atlantic Medical Group, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.
Last week, Baldwin Publishing introduced a special coronavirus content library filled with consumer-focused COVID-19 articles based on CDC guidelines, along with healthy living tips and hacks for people stuck at home.
Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That’s because people want to read coronavirus articles from trusted sources.
As the U.S. navigates the coronavirus pandemic, hospital websites have become a go-to resource for communities and hospital employees looking for credible coronavirus content.