{"id":30195,"date":"2023-09-12T13:14:39","date_gmt":"2023-09-12T17:14:39","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?page_id=30195"},"modified":"2024-05-08T09:57:14","modified_gmt":"2024-05-08T13:57:14","slug":"hec-digital-strategy-director","status":"publish","type":"page","link":"https:\/\/wp.baldwinpublishing.com\/why-baldwin\/work-with-us-career-opportunities\/hec-digital-strategy-director\/","title":{"rendered":"HEC Digital Strategy Director"},"content":{"rendered":"

More Career Opportunities<\/a><\/p>\n<\/div>

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Digital Strategy Director for a Recipe Website<\/h1>\n

A popular recipe website is hiring a strategic content director who has experience planning, optimizing, and promoting recipes and blogs for a consumer audience.<\/h3>\n
Baldwin Publishing, a health and food media company, is looking for an experienced Digital Strategy Director to grow and manage the recipe content on our healthy recipe website.<\/p>\n
The digital strategy director has oversight and direction over content creation, audience development and communications strategies to engage a health-focused audience and advertisers.<\/p>\n
Baldwin Publishing, a 30-year-old health and wellness publisher, manages extensive recipe assets and powerful digital technology driven by a flexible content management system (CMS). Our stellar reputation for producing quality health content for the medical industry opens opportunities for sponsorship and advertising support of our newest consumer-focused recipe website: HealthEcooks.com<\/a><\/p>\n
We look forward to talking with candidates with these skills who are ready to take on these responsibilities.<\/strong><\/p>\n
Digital Strategy Skills <\/strong><\/p>\n
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Editorial experience managing and planning content using optimization and traffic-building strategies for recipes and blogs.<\/li>\n
Understanding content asset organization in a Content Management System (CMS)<\/li>\n
Strong understanding of technical SEO, including indexing and crawl issues, optimization strategies, and canonical tagging system.<\/li>\n
A strong understanding of Google\u2019s current content algorithm and the key factors that impact visibility in search results.<\/li>\n
Tracking analytics, conversions and goals.<\/li>\n
Email and social media strategy for B2B and consumer subscribers.<\/li>\n
Backlink and influencer strategy\u00a0to expand content promotion strategy.<\/li>\n<\/ul>\n
Responsibilities<\/strong><\/p>\n
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Plan the weekly editorial lineup for the marketing vertical: Landing pages, SEM campaigns, PR News Releases, B2B & B2C newsletters and social media campaigns.<\/li>\n
Collaborate and coordinate with the Social Media Manager and Audience Development Manager to promote content across all platforms.<\/li>\n
Support and direct the recipe editor to strategically create new content that aligns with your goals and food and nutrition trends and news.<\/li>\n
Manage the relationship between the web development team, CMS programmer and the internal marketing and content development staff.<\/li>\n
Find and develop relationships with a diverse group of nutrition experts and influencers.<\/li>\n<\/ul>\n
Experience & Qualifications <\/strong><\/p>\n
At least 5 years of digital experience marketing food\/recipe content:<\/p>\n
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Experience with digital content strategy in Food Media<\/li>\n
Experience with recipe websites, apps and social media<\/li>\n
Experience with audience growth and engagement<\/li>\n
Experience with SEO, SEM and digital marketing techniques<\/li>\n
Experience with content management systems<\/li>\n<\/ul>\n<\/div>
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Location<\/strong><\/p>\n
Hybrid position with some time each week onsite in our Washington Crossing, PA office<\/p>\n
Compensation<\/strong><\/p>\n
Baldwin Publishing offers a competitive salary consistent with experience and skills.<\/p>\n<\/div>
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Apply Now<\/h3>\n
In your cover letter, please include your salary requirements and indicate that you are applying for the \u201cDigital Strategy Director\u201d position.<\/p>\n<\/div>