{"id":13331,"date":"2018-03-12T12:49:08","date_gmt":"2018-03-12T17:49:08","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=13331"},"modified":"2021-04-06T20:12:32","modified_gmt":"2021-04-07T00:12:32","slug":"heres-what-people-read-hospital-newsletters","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/","title":{"rendered":"This is what people read in hospital newsletters"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>We used to wonder what newsletter articles would grab the most attention.\u00a0 Now we know.<\/h2>\n<p>As hospital newsletter editors, it&#8217;s important for us to understand the content topics that get the most engagement. That&#8217;s why we recently analyzed digital wellness content data from our clients to identify what the most clicked articles in hospital newsletters have been over the last year.<\/p>\n<p><!--more--><\/p>\n<p>Here are the top-3 most-clicked articles:<\/p>\n<ol>\n<li>\u201c5 Heart Symptoms You Shouldn\u2019t Ignore\u201d \u2013 Baldwin created over 250 cardiac articles for <a href=\"https:\/\/demanddeborah.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deborah Heart and Lung Center<\/a> last year and this one article generated 30% more click-through traffic than recipes, quizzes and events.<\/li>\n<li>\u201c5 Things You Need to Know about Lyme Disease\u201d \u2013 Got ticks? Then write about them. Last July, <a href=\"https:\/\/www.rrmc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rutland Regional Medical Center<\/a> received a 32% open rate and hundreds of clicks from this all-important subject line: \u201cTicks in Vermont: The Fears, the Facts.\u201d<\/li>\n<li>Patient stories \u2013 Any patient who loses 100 pounds is worth a story. At <a href=\"http:\/\/www.firsthealth.org\" target=\"_blank\" rel=\"noopener noreferrer\">FirstHealth of the Carolinas<\/a>, bariatric patient stories are worth their weight in gold. The highest bariatric eNewsletter open rate featured the subject line \u201cBariatric Patient Shares His Story of Weight Loss Success.\u201d<\/li>\n<\/ol>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content\/\">Learn More about Baldwin Publishing\u2019s Wellness Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We used to wonder what newsletter articles would grab the most attention.\u00a0 Now we know. As hospital newsletter editors, it&#8217;s important for us to understand the content topics that get the most engagement. That&#8217;s why we recently analyzed digital wellness content data from our clients to identify what the most clicked articles in hospital newsletters have been over the last year.<\/p>\n","protected":false},"author":11,"featured_media":13333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[458,455,456,457],"class_list":["post-13331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-best-articles-for-hospital-marketing","tag-hospital-newsletter","tag-hospital-newsletters","tag-popular-hospital-marketing-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This is what people read in hospital newsletters | Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Do you create content for a hospital newsletter? Do you want to know what types of articles and information get clicked? See the answers on our blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is what people read in hospital newsletters\" \/>\n<meta property=\"og:description\" content=\"Do you create content for a hospital newsletter? Do you want to know what types of articles and information get clicked? See the answers on our blog!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-12T17:49:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T00:12:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2018\/03\/deborah-newsletter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audra DeFalco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/\"},\"author\":{\"name\":\"Audra DeFalco\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\"},\"headline\":\"This is what people read in hospital newsletters\",\"datePublished\":\"2018-03-12T17:49:08+00:00\",\"dateModified\":\"2021-04-07T00:12:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/\"},\"wordCount\":443,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2018\/03\/deborah-newsletter.png\",\"keywords\":[\"best articles for hospital marketing\",\"hospital newsletter\",\"hospital newsletters\",\"popular hospital marketing articles\"],\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/\",\"name\":\"This is what people read in hospital newsletters | Baldwin Publishing\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2018\/03\/deborah-newsletter.png\",\"datePublished\":\"2018-03-12T17:49:08+00:00\",\"dateModified\":\"2021-04-07T00:12:32+00:00\",\"description\":\"Do you create content for a hospital newsletter? 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