{"id":14349,"date":"2018-07-13T09:33:50","date_gmt":"2018-07-13T14:33:50","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=14349"},"modified":"2021-04-06T20:08:19","modified_gmt":"2021-04-07T00:08:19","slug":"hospital-newsletters","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/hospital-newsletters\/","title":{"rendered":"How bugs attracted readers to this hospital newsletter"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2 style=\"text-align: left;\">Does your hospital newsletter need more bites this summer? Bug stories may be the answer.<\/h2>\n<p>In the summertime, people have bugs on their mind. That\u2019s why your hospital newsletter is the perfect place to start a bug conversation. People click on bug stories more than you can imagine.<\/p>\n<p><!--more--><\/p>\n<p>Baldwin Publishing\u2019s bug stories generate lots of clicks. The most popular articles are focused on mosquitos and ticks, but lice and bed bugs also get people clicking. Subscribers want to know how to protect themselves from bug bites and stings, especially with the increasing prevalence of Lyme disease, West Nile virus and Zika. When school begins, stories about treating lice get noticed.<\/p>\n<p>To make the most of a buggy situation, tie your bug story to something local. Then promote it in your newsletter subject line.<\/p>\n<p>For example, when Rutland Regional Medical Center made the subject of their enewsletter \u201cTicks in Vermont: The Fears, The Facts,\u201d the Vermont hospital received a 32% open rate and nearly 1,000 clicks to their compelling article about ticks. Baldwin Publishing wrote the <a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content\/\">hospital\u2019s newsletter content<\/a> and deployed their enewsletter to their subscriber list. \u00a0Thanks to the high open rate on the tick content, hundreds of local residents attended a seminar Rutland offered on Lyme disease led by their physicians.<\/p>\n<p>Don\u2019t let bugs bug you. Embrace the power they have to attract readers to your hospital newsletter!<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content\/\">Learn More about Baldwin Publishing\u2019s Wellness Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Does your hospital newsletter need more bites this summer? Bug stories may be the answer. In the summertime, people have bugs on their mind. That\u2019s why your hospital newsletter is the perfect place to start a bug conversation. People click on bug stories more than you can imagine.<\/p>\n","protected":false},"author":11,"featured_media":14356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[2325,2326,456],"class_list":["post-14349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-bug-stories","tag-compelling-content","tag-hospital-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bug Stories in Hospital Newsletters \u2013 Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Why do hospital newsletters need stories about bugs? 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