{"id":18032,"date":"2017-07-31T10:59:35","date_gmt":"2017-07-31T15:59:35","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=18032"},"modified":"2021-04-06T20:22:27","modified_gmt":"2021-04-07T00:22:27","slug":"these-cookbooks-are-selling-like-hot-cakes","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/these-cookbooks-are-selling-like-hot-cakes\/","title":{"rendered":"These cookbooks are selling like hot cakes"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Actually, since every recipe in the cookbook is approved for a low-fat, heart healthy diet, we&#8217;ll call them <em>healthy<\/em>\u00a0hot cakes!<\/h2>\n<p>It would seem appropriate to say that the custom cookbooks created for UVA Health System are selling like hot cakes. Except that UVA isn\u2019t selling them, they\u2019re <em>giving<\/em> the cookbooks to women who sign up for their Club Red Heart Health Program.<\/p>\n<p><!--more--><\/p>\n<p>Club Red is a women\u2019s heart health initiative meant to educate and engage. The emphasis is on personal experience. Members meet with a clinician and then follow their clinician&#8217;s advice on the Club Red website\u00a0and\u00a0<a href=\"https:\/\/web.archive.org\/web\/20150910170342\/https:\/www.facebook.com\/uvaclubred?fref=nf\">Facebook page<\/a>. The most popular content on the site is the <a href=\"https:\/\/web.archive.org\/web\/20150910170342\/http:\/wp.baldwinpublishing.com\/employee-wellness-programs\">Health eCooking<sup>\u00ae<\/sup><\/a>\u00a0recipes, fitness videos and nutrition content produced by Baldwin Publishing.<\/p>\n<p>\u201cIt has become a lifestyle resource,\u201d says Shea Vaughn, Marketing PR Specialist at UVA Health System. The content encourages members to \u201cmake small, easy lifestyle changes that have a huge impact on their overall heart health.&#8221;<\/p>\n<p>Man, do we love to hear feedback like that!<\/p>\n<p>The healthy encouragement kicks off when new members receive a welcome package with a\u00a0<a href=\"https:\/\/web.archive.org\/web\/20150910170342\/http:\/wp.baldwinpublishing.com\/custom-healthy-cookbooks\">Health eCooking cookbook <\/a>called \u201cCooking with Club Red.\u201d<\/p>\n<p>The cookbooks and Club Red program have become enormously popular. So much so that Shea just ordered another thousand cookbooks for new members.<\/p>\n<p>We can\u2019t say enough about how proud and excited we are to be a part of such an amazing program for women! To learn more, visit <a href=\"https:\/\/web.archive.org\/web\/20150910170342\/http:\/www.clubreduva.com\/\">www.clubreduva.com<\/a><\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/healthy-recipes\/custom-cookbooks\/\">Learn More about Baldwin Publishing\u2019s Custom Cookbooks.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Actually, since every recipe in the cookbook is approved for a low-fat, heart healthy diet, we&#8217;ll call them healthy\u00a0hot cakes! It would seem appropriate to say that the custom cookbooks created for UVA Health System are selling like hot cakes. Except that UVA isn\u2019t selling them, they\u2019re giving the cookbooks to women who sign up for their Club Red Heart Health Program.<\/p>\n","protected":false},"author":11,"featured_media":18033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[2290],"class_list":["post-18032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-cooking-with-club-red"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>These cookbooks are selling like hot cakes | Baldwin Publishing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/these-cookbooks-are-selling-like-hot-cakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These cookbooks are selling like hot cakes\" \/>\n<meta property=\"og:description\" content=\"Actually, since every recipe in the cookbook is approved for a low-fat, heart healthy diet, we&#8217;ll call them healthy\u00a0hot cakes! It would seem appropriate to say that the custom cookbooks created for UVA Health System are selling like hot cakes. Except that UVA isn\u2019t selling them, they\u2019re giving the cookbooks to women who sign up for their Club Red Heart Health Program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/these-cookbooks-are-selling-like-hot-cakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-31T15:59:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T00:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/01\/cooking-with-club-red.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"972\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta 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