{"id":18534,"date":"2019-03-01T10:23:56","date_gmt":"2019-03-01T15:23:56","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=18534"},"modified":"2021-04-06T20:02:09","modified_gmt":"2021-04-07T00:02:09","slug":"how-to-create-hospital-blog-content-quickly","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/how-to-create-hospital-blog-content-quickly\/","title":{"rendered":"How to create blog content quickly"},"content":{"rendered":"

Here\u2019s how one blogger engages 1,000 followers a day with new content, big images and delicious recipes.<\/h2>\n

Two years ago, Catholic Health\u2019s web manager was tasked with launching the heath care system\u2019s blog. He didn\u2019t have enough staff to produce all the health and wellness content needed to build a digital following. So he turned to Baldwin Publishing to license health and wellness content<\/a> \u00a0that he could customize, optimize and post.<\/p>\n

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These days it takes less than 30 minutes to post a new blog article on Catholic Health Today<\/em><\/a>. \u00a0And the payoff is big \u2013 the blog gets nearly 250,000 page views a year.<\/p>\n

This is how Catholic Health does it:<\/strong><\/p>\n

Catholic Health, a system of five local hospitals in Western New York, licenses a package of wellness, nutrition, fitness and healthy recipe content<\/a> from Baldwin Publishing.<\/p>\n

Every month, Baldwin creates new health content and delivers it three months in advance. We even align content with a robust social media planner<\/a> that shows bloggers what content to post to generate the most engagement on health observance days.<\/p>\n

Baldwin\u2019s editorial team does the research, writing, editing and medical review for articles. Chefs and dietitians create recipes in Baldwin\u2019s Health eCooking\u00ae kitchen. And our design team produces photos, infographics and videos.<\/p>\n

Catholic Health\u2019s marketing team chooses and downloads the html-coded content that is most relevant to the Western New York community. Then all that\u2019s left to do is to customize each post.<\/p>\n

Using licensed content, any member of the marketing team can produce blog posts at record speed. Catholic Health uses Baldwin\u2019s stock content as the basis of each blog post because it\u2019s so easy to customize.<\/p>\n

How to customize licensed content for a blog:<\/strong><\/p>\n

Here are tips to customize articles and recipes and make them unique on a health care blog:<\/p>\n