{"id":19525,"date":"2019-04-29T09:56:45","date_gmt":"2019-04-29T14:56:45","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=19525"},"modified":"2021-04-06T19:59:22","modified_gmt":"2021-04-06T23:59:22","slug":"how-to-get-12000-new-email-subscribers-organically","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/","title":{"rendered":"This hospital signed up 12,000 new email subscribers with this cookbook"},"content":{"rendered":"

When Deborah Heart and Lung Center launched a hospital newsletter, they followed these 3 steps to grow their digital subscriber base.<\/h2>\n

Are you looking to increase the number of email subscribers to your hospital newsletter? \u00a0Are you struggling to grow your email subscriber list?<\/p>\n

<\/p>\n

Deborah Heart and Lung Center, a small hospital in central New Jersey, was interested in connecting with women ages 40-70 who may be potential cardiac patients.<\/p>\n

Here\u2019s how this hospital signed up 12,000 women for their digital newsletter\u00a0<\/u><\/a>in just two years…<\/p>\n

The hospital marketing department had only 300 email addresses when they launched Baldwin Publishing\u2019s newsletter service. Baldwin helped the hospital quickly expand their email subscriber list by recommending Deborah follow these three steps:<\/p>\n

    \n
  1. Offer cookbook incentives to new email subscribers.\u00a0<\/strong>Deborah offers a free heart-healthy cookbook to everyone who visits the hospital website and signs up for their newsletter.\u00a0 The digital cookbook\u00a0<\/a><\/u>developed by Baldwin is filled with easy recipes and beautiful food photos. When you download it, your email is added to the hospital newsletter list.\u00a0Sign up here<\/a> to see the cookbook subscriber experience.<\/li>\n<\/ol>\n
      \n
    1. Collect email addresses at hospital events.\u00a0<\/strong>Deborah sponsors dozens of seminars and events throughout the year. The marketing department collects emails from attendees and submits the addresses to Baldwin.\u00a0 We then manage the hospital\u2019s email lists, remove duplicates and deploy a monthly hospital newsletter to subscribers.<\/li>\n<\/ol>\n
        \n
      1. Put kiosks in shopping malls to collect subscriber names.\u00a0<\/strong>Hundreds of women shopping for retail end up also shopping for a Deborah doctor at mall kiosks in New Jersey.\u00a0 The mall kiosks generate hundreds of new subscribers for the hospital newsletter.<\/li>\n<\/ol>\n

        In addition to growing their email subscriber list, Deborah had to make sure they were sharing content that would engage their subscribers. That\u2019s why they turned to Baldwin to produce and deploy their newsletters.<\/p>\n

        Every month, Baldwin creates newsletters filled with compelling articles, quizzes, infographics, images and videos that contain valuable information of interest to Deborah\u2019s newsletter subscriber base \u2013 women ages 40-70 who are potential cardiac patients.<\/p>\n

        We fill the newsletters with heart health tips, recipes and patient\/physician stories and select images that middle age women can connect with. Then we deploy each newsletter on optimal days and times every month. Subscribers are encouraged to share the content on Facebook and other sites with easy-to-click social share icons.<\/p>\n

        Learn More about Baldwin Publishing\u2019s Wellness Content.<\/a><\/p>\n<\/div>

        CONTACT US TODAY<\/span><\/a><\/div>\n
        <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

        When Deborah Heart and Lung Center launched a hospital newsletter, they followed these 3 steps to grow their digital subscriber base. Are you looking to increase the number of email subscribers to your hospital newsletter? \u00a0Are you struggling to grow your email subscriber list?<\/p>\n","protected":false},"author":11,"featured_media":20153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[2684,2687,2685,455,2686],"class_list":["post-19525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-digital-newsletter","tag-email","tag-enewsletter","tag-hospital-newsletter","tag-incentive"],"yoast_head":"\nHow to get 12,000 new email subscribers organically - Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"When celebrities suffer health scares or tragic events happen, see how newsworthy health awareness content from Baldwin Publishing makes people take notice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create hospital blog content quickly\" \/>\n<meta property=\"og:description\" content=\"Here's how one hospital blogger customized Baldwin Publishing's licensed health content to fill a blog that gets nearly 1\/2 million page views a year...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-29T14:56:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T23:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/02\/chs-blog-post_030119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"972\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"This hospital signed up 12,000 new email subscribers with this cookbook\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audra DeFalco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/\"},\"author\":{\"name\":\"Audra DeFalco\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\"},\"headline\":\"This hospital signed up 12,000 new email subscribers with this cookbook\",\"datePublished\":\"2019-04-29T14:56:45+00:00\",\"dateModified\":\"2021-04-06T23:59:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/\"},\"wordCount\":663,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/04\/deborah-digital-cookbook-cover2.jpg\",\"keywords\":[\"Digital Newsletter\",\"email\",\"enewsletter\",\"hospital newsletter\",\"incentive\"],\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/how-to-get-12000-new-email-subscribers-organically\/\",\"name\":\"How to get 12,000 new email subscribers organically - 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