{"id":19800,"date":"2019-05-21T15:52:26","date_gmt":"2019-05-21T20:52:26","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=19800"},"modified":"2021-04-06T19:57:23","modified_gmt":"2021-04-06T23:57:23","slug":"bariatric-social-media-content","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/bariatric-social-media-content\/","title":{"rendered":"How to use bariatric social media content to engage new patients"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Looking for weight-loss surgery patients? Post bariatric content to social media!<\/h2>\n<p>St. Luke\u2019s Des Peres Hospital in St. Louis, MO engages weight loss surgery patients by posting delicious and nutritious bariatric recipes on their website and social media channels. The hospital also shares articles about the emotional, physical and surgical aspects of bariatric surgery. Bariatric content is developed by Baldwin Publishing to support the <em>MyNewSelf <\/em>surgical weight loss program.<\/p>\n<p><!--more--><\/p>\n<p>Each month, the bariatric marketing team at St. Luke\u2019s Des Peres receives a <a href=\"https:\/\/wp.baldwinpublishing.com\/social-media-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Guide<\/a> from Baldwin Publishing filled with bariatric content that aligns with health awareness events and food holidays. The content guide makes it easy for hospital marketers to keep their social media channels filled with content that generates \u201clikes\u201d and clicks. The monthly social media guide includes ready-to-post bariatric content \u2013 and a calendar showing just when to post it for the most engagement.<\/p>\n<p>Using social media as a way to drive traffic to the St. Luke\u2019s Des Peres website has really paid off!<\/p>\n<p>Nearly 25% of traffic to the <a href=\"https:\/\/www.stlukes-stl.com\/DesPeres\/bariatrics\/weight-loss-toolbox.html\" target=\"_blank\" rel=\"noopener noreferrer\">Weight Loss Toolbox<\/a> \u2013 a section of the hospital\u2019s website dedicated to weight loss surgery patient education \u2013 comes from Facebook and Pinterest.<\/p>\n<p>The majority of content posted on social media makes good use of the bariatric recipe content licensed from Baldwin Publishing. Pinterest boards show recipes that appeal to weight loss surgery patients.\u00a0 The <a href=\"https:\/\/www.facebook.com\/MyNewSelf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>MyNewSelf<\/em> Facebook page<\/a> also features bariatric recipes, as well as information about upcoming weight loss seminars.<\/p>\n<p>Each recipe posted has been approved by registered dietitians for bariatric diets. Recipes include large mouth-watering photos, step-by-step instructions and nutrition information. \u00a0In addition to delicious recipes, site visitors can find information about weight loss surgery procedures, as well as fitness and nutrition information. So far, the most popular bariatric recipe this year is <a href=\"https:\/\/www.stlukes-stl.com\/DesPeres\/bariatrics\/weight-loss-toolbox.html#recipe\/buffalo-chicken-pizza\" target=\"_blank\" rel=\"noopener noreferrer\">Buffalo Chicken Pizza<\/a>.<\/p>\n<p>For more information about bariatric social media content, <a href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact us<\/a>.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/bariatric-social-media-content-guide\/\">Learn More about Baldwin Publishing\u2019s Bariatric Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking for weight-loss surgery patients? Post bariatric content to social media! St. Luke\u2019s Des Peres Hospital in St. Louis, MO engages weight loss surgery patients by posting delicious and nutritious bariatric recipes on their website and social media channels. The hospital also shares articles about the emotional, physical and surgical aspects of bariatric surgery. Bariatric content is developed by Baldwin Publishing to support the MyNewSelf surgical weight loss program.<\/p>\n","protected":false},"author":10,"featured_media":20156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[2800,2801,2799,2802],"class_list":["post-19800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-bariatric-content","tag-bariatric-recipes","tag-bariatric-social-media-content","tag-weight-loss-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Bariatric Social Media Content - Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Looking for weight-loss surgery patients? Post bariatric content to social media! 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