{"id":21332,"date":"2019-10-04T14:45:29","date_gmt":"2019-10-04T19:45:29","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=21332"},"modified":"2021-04-06T19:51:44","modified_gmt":"2021-04-06T23:51:44","slug":"how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/","title":{"rendered":"How a small hospital marketing team drives traffic to a health system"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Attend <em>\u201cI Do It All\u201d<\/em> at HCIC on Tuesday 11\/5 at 1:45pm to hear how Blessing Health customizes licensed content to execute service line marketing campaigns.<\/h2>\n<p>What do you do if you need to promote key hospital services online, such as cardiac, orthopedic and women\u2019s health, but you don\u2019t have a large hospital marketing team?<\/p>\n<p><!--more--><\/p>\n<p>If you\u2019re like Blessing Health System in Illinois, you license some of the content you need.<\/p>\n<p>Attend the session \u201c<em>I Do It All:\u201d How a Single Content Marketer Drives Traffic to a Health System<\/em> at the Healthcare Internet Conference (HCIC) on Tuesday 11\/5 at 1:45pm to learn how a lone content marketer efficiently executes multi-channel content campaigns that generate traffic and deliver appointment results. In this session, Blessing Health marketers will share the most effective content and best digital channels to target patients who need key medical services.<\/p>\n<p>You\u2019ll be amazed by how the hospital marketing department manages dozens of successful digital campaigns with just a single person responsible for posting and promoting content. You\u2019ll see how Blessing streamlines their strategy to more easily manage daily posts and efficiently uses <a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content\/\">licensed health content<\/a> to get the job done. And you\u2019ll be wowed by their metrics of click-throughs, event registrations, appointment requests and email subscriber sign-ups.<\/p>\n<p>If you want to reach your community through digital channels to promote your hospital services, this is a must-see session at HCIC. You\u2019ll walk away with a better understanding of how to identify content that not only generates web traffic but drives referrals and sign-ups. You\u2019ll learn how to repurpose content over multiple channels so you make the best use of your resources. And you\u2019ll realize that you don\u2019t need a large hospital marketing team to get it all done. All you need is high-quality engaging content and a streamlined strategy.<\/p>\n<p>See you at HCIC!<\/p>\n<p><strong>\u201cI Do It All:&#8221; How a Single Content Marketer Drives Traffic to a Health System<\/strong><\/p>\n<p>Date: Tuesday, November 5, 2019<br \/>\nTime: 01:45 PM &#8211; 02:45 PM<br \/>\nLocation: Congressional, Lobby Level<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content-3\/\">Learn More about Baldwin Publishing\u2019s Wellness Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Attend \u201cI Do It All\u201d at HCIC on Tuesday 11\/5 at 1:45pm to hear how Blessing Health customizes licensed content to execute service line marketing campaigns. What do you do if you need to promote key hospital services online, such as cardiac, orthopedic and women\u2019s health, but you don\u2019t have a large hospital marketing team?<\/p>\n","protected":false},"author":10,"featured_media":21348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[3110,3111,3112,3113],"class_list":["post-21332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-hcic","tag-healthcare-internet-conference","tag-hospital-marketing","tag-service-line-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a Small Hospital Marketing Team Drives Traffic - Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Attend \u201cI Do It All\u201d at HCIC on 11\/5 at 1:45pm to hear how Blessing Health customizes licensed content from Baldwin Publishing for hospital marketing campaigns...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create hospital blog content quickly\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how one hospital blogger customized Baldwin Publishing&#039;s licensed health content to fill a blog that gets nearly 1\/2 million page views a year...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-04T19:45:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T23:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/02\/chs-blog-post_030119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"972\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Cohen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How a small hospital marketing team drives traffic to a health system\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/\"},\"author\":{\"name\":\"Andrea Cohen\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/40ca81ff20cf3162f780e3b0f3749e98\"},\"headline\":\"How a small hospital marketing team drives traffic to a health system\",\"datePublished\":\"2019-10-04T19:45:29+00:00\",\"dateModified\":\"2021-04-06T23:51:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/\"},\"wordCount\":614,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/10\/Doc8-2.jpg\",\"keywords\":[\"HCIC\",\"Healthcare Internet Conference\",\"hospital marketing\",\"service line marketing\"],\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/how-a-small-hospital-marketing-team-drives-traffic-to-a-health-system\/\",\"name\":\"How a Small Hospital Marketing Team Drives Traffic - 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