{"id":23128,"date":"2020-03-20T13:07:26","date_gmt":"2020-03-20T18:07:26","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=23128"},"modified":"2021-04-06T19:48:05","modified_gmt":"2021-04-06T23:48:05","slug":"hospital-websites-traffic","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/","title":{"rendered":"Hospital website traffic increases as people search for credible coronavirus articles"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Americans stuck at home and hungry for local information about the pandemic are clicking on hospital websites to read coronavirus articles.<\/h2>\n<p>Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That&#8217;s because people want to read coronavirus articles from trusted sources.<\/p>\n<p><!--more--><\/p>\n<p>Google analytics data shows coronavirus articles are among the most popular content on hospital websites in March.<\/p>\n<p>A hospital marketing director who manages more than 80 websites reports that website impressions increased 15% in mid-March. And social shares of coronavirus articles is up 650%.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content\/\">Baldwin Publishing<\/a> produces coronavirus content for more than 300 hospital and health websites. In March, our team of writers, editors and graphic artists released a robust coronavirus content library loaded with articles, infographics and images.<\/p>\n<p>The uptick in hospital web traffic makes sense. Hospital websites are trusted sources for heath news. And every hospital in the nation is poised to become a front-line provider as the virus spreads across communities.<\/p>\n<p>Baldwin Publishing\u2019s articles are reviewed by <a href=\"https:\/\/wp.baldwinpublishing.com\/health-information\/\">Baldwin\u2019s medical review<\/a> team so hospital communicators are assured our coronavirus content is factual, accurate and complies with CDC and medical guidelines. Baldwin content is white-labeled so health communicators can customize it and post to all of their digital media platforms.<\/p>\n<p>It\u2019s not only hospital websites that are tracking a boost in coronavirus article traffic. Both the <a href=\"https:\/\/www.nytimes.com\/topic\/organization\/the-new-york-times\">New York Times<\/a> and <a href=\"https:\/\/www.washingtonpost.com\/coronavirus\/?nid=top_nav_coronavirus\">The Washington Post<\/a> report a surge in web traffic. According to the Post <a href=\"https:\/\/www.cnn.com\/\">CNN.com<\/a>, one of the world\u2019s most-viewed news sites, had six of the seven busiest days in its history during a mid-March coronavirus reporting cycle.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/coronavirus-plr-content\/\">Learn More about Baldwin Publishing\u2019s Coronavirus Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Americans stuck at home and hungry for local information about the pandemic are clicking on hospital websites to read coronavirus articles. Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That&#8217;s because people want to read coronavirus articles from trusted sources.<\/p>\n","protected":false},"author":11,"featured_media":23134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[3465,3412,3466],"class_list":["post-23128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-coronavirus-articles","tag-coronavirus-content","tag-coronavirus-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronavirus articles increase hospital website traffic - Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Hospitals are seeing a surge in website traffic when posting coronavirus articles. That&#039;s because people want trusted coronavirus articles from reputable sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospital website traffic is higher as people search for credible information on coronavirus\" \/>\n<meta property=\"og:description\" content=\"Americans who are stuck at home and hungry for local information about the pandemic are clicking on hospital websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-20T18:07:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T23:48:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Hospital website traffic is higher as people search for credible information on coronavirus\" \/>\n<meta name=\"twitter:description\" content=\"Americans who are stuck at home and hungry for local information about the pandemic are clicking on hospital websites.\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audra DeFalco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/\"},\"author\":{\"name\":\"Audra DeFalco\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\"},\"headline\":\"Hospital website traffic increases as people search for credible coronavirus articles\",\"datePublished\":\"2020-03-20T18:07:26+00:00\",\"dateModified\":\"2021-04-06T23:48:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/\"},\"wordCount\":551,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg\",\"keywords\":[\"coronavirus articles\",\"coronavirus content\",\"coronavirus information\"],\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/\",\"name\":\"Coronavirus articles increase hospital website traffic - Baldwin Publishing\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg\",\"datePublished\":\"2020-03-20T18:07:26+00:00\",\"dateModified\":\"2021-04-06T23:48:05+00:00\",\"description\":\"Hospitals are seeing a surge in website traffic when posting coronavirus articles. That's because people want trusted coronavirus articles from reputable sources.\",\"breadcrumb\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg\",\"contentUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg\",\"width\":1280,\"height\":720,\"caption\":\"coronavirus articles\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wp.baldwinpublishing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hospital website traffic increases as people search for credible coronavirus articles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#website\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/\",\"name\":\"Baldwin Publishing\",\"description\":\"Good Health Content\",\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wp.baldwinpublishing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\",\"name\":\"Baldwin Publishing\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png\",\"contentUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png\",\"width\":200,\"height\":60,\"caption\":\"Baldwin Publishing\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HealtheCooking\/\",\"https:\/\/x.com\/BaldwinPublish\",\"https:\/\/healthecooks.com\/\",\"https:\/\/www.linkedin.com\/company\/baldwin-publishing\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\",\"name\":\"Audra DeFalco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g\",\"caption\":\"Audra DeFalco\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Coronavirus articles increase hospital website traffic - Baldwin Publishing","description":"Hospitals are seeing a surge in website traffic when posting coronavirus articles. That's because people want trusted coronavirus articles from reputable sources.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/","og_locale":"en_US","og_type":"article","og_title":"Hospital website traffic is higher as people search for credible information on coronavirus","og_description":"Americans who are stuck at home and hungry for local information about the pandemic are clicking on hospital websites.","og_url":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/","og_site_name":"Baldwin Publishing","article_publisher":"https:\/\/www.facebook.com\/HealtheCooking\/","article_published_time":"2020-03-20T18:07:26+00:00","article_modified_time":"2021-04-06T23:48:05+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg","type":"image\/jpeg"}],"author":"Audra DeFalco","twitter_card":"summary_large_image","twitter_title":"Hospital website traffic is higher as people search for credible information on coronavirus","twitter_description":"Americans who are stuck at home and hungry for local information about the pandemic are clicking on hospital websites.","twitter_creator":"@BaldwinPublish","twitter_site":"@BaldwinPublish","twitter_misc":{"Written by":"Audra DeFalco","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#article","isPartOf":{"@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/"},"author":{"name":"Audra DeFalco","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9"},"headline":"Hospital website traffic increases as people search for credible coronavirus articles","datePublished":"2020-03-20T18:07:26+00:00","dateModified":"2021-04-06T23:48:05+00:00","mainEntityOfPage":{"@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/"},"wordCount":551,"publisher":{"@id":"https:\/\/wp.baldwinpublishing.com\/#organization"},"image":{"@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg","keywords":["coronavirus articles","coronavirus content","coronavirus information"],"articleSection":["Blog Posts"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/","url":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/","name":"Coronavirus articles increase hospital website traffic - Baldwin Publishing","isPartOf":{"@id":"https:\/\/wp.baldwinpublishing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage"},"image":{"@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg","datePublished":"2020-03-20T18:07:26+00:00","dateModified":"2021-04-06T23:48:05+00:00","description":"Hospitals are seeing a surge in website traffic when posting coronavirus articles. That's because people want trusted coronavirus articles from reputable sources.","breadcrumb":{"@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#primaryimage","url":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg","contentUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/03\/coronaviruswebtraffic.jpg","width":1280,"height":720,"caption":"coronavirus articles"},{"@type":"BreadcrumbList","@id":"https:\/\/wp.baldwinpublishing.com\/hospital-websites-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wp.baldwinpublishing.com\/"},{"@type":"ListItem","position":2,"name":"Hospital website traffic increases as people search for credible coronavirus articles"}]},{"@type":"WebSite","@id":"https:\/\/wp.baldwinpublishing.com\/#website","url":"https:\/\/wp.baldwinpublishing.com\/","name":"Baldwin Publishing","description":"Good Health Content","publisher":{"@id":"https:\/\/wp.baldwinpublishing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.baldwinpublishing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.baldwinpublishing.com\/#organization","name":"Baldwin Publishing","url":"https:\/\/wp.baldwinpublishing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/","url":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png","contentUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png","width":200,"height":60,"caption":"Baldwin Publishing"},"image":{"@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HealtheCooking\/","https:\/\/x.com\/BaldwinPublish","https:\/\/healthecooks.com\/","https:\/\/www.linkedin.com\/company\/baldwin-publishing"]},{"@type":"Person","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9","name":"Audra DeFalco","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g","caption":"Audra DeFalco"}}]}},"_links":{"self":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts\/23128"}],"collection":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/comments?post=23128"}],"version-history":[{"count":11,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts\/23128\/revisions"}],"predecessor-version":[{"id":25542,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts\/23128\/revisions\/25542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/media\/23134"}],"wp:attachment":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/media?parent=23128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/categories?post=23128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/tags?post=23128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}