{"id":23194,"date":"2020-03-25T07:09:53","date_gmt":"2020-03-25T12:09:53","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=23194"},"modified":"2021-04-06T19:47:02","modified_gmt":"2021-04-06T23:47:02","slug":"covid-19-content-production","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/covid-19-content-production\/","title":{"rendered":"Baldwin Publishing ramps up COVID-19 content production"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>We are now producing new coronavirus content every week for health communication and marketing teams.<\/h2>\n<p>Last week, Baldwin Publishing introduced a special coronavirus content library filled with consumer-focused COVID-19 articles based on CDC guidelines, along with healthy living tips and hacks for people stuck at home.<\/p>\n<p><!--more--><\/p>\n<p>This week, Baldwin will release a video animation series about COVID-19 and new behavioral health content to help people manage anxiety, stress and depression in the wake of the virus outbreak.<\/p>\n<p>Normally, use of Baldwin Publishing content requires a license. \u201cToday, nothing is normal,\u201d explains Toni Donina, CEO of Baldwin Publishing, one of the nation&#8217;s oldest and most respected health content syndication companies. She decided to offer complimentary coronavirus content in an effort to increase the company\u2019s support for hospitals and health communicators during the coronavirus crisis.<\/p>\n<p>&#8220;We are reinforcing 26 years of relationships with the medical community by providing health marketers with much-needed content and media resources for all their communication platforms,&#8221; says Donina. \u201cThe coronavirus content is our contribution to healthcare\u2019s front line communicators. They don\u2019t need a license to use this content. There are no fees. We just want them to have an easy way to communicate with their communities.\u201d<\/p>\n<p>It&#8217;s been an unprecedented few weeks for Baldwin\u2019s editorial and technology staff. Like all health communication teams, our own communities grapple with shutdowns, restrictions and medical supply shortages. Most of us are working from home, but our Northeast office in Washington Crossing, PA remains open and staffed every day.<\/p>\n<p>\u201cOur clients\u2019 communication needs remain our top priority,\u201d says Donina. \u201cThey will continue to receive quality content at a time when the need for information is so great and hospitals can\u2019t produce it themselves.\u201d<\/p>\n<p>Hospital websites have become more important than ever as people search for reliable and trusted content about the virus. Since the COVID-19 outbreak began, visits to hospital websites have jumped 15% and the number of people sharing coronavirus articles from hospital social sites is up 650%, according to Baldwin\u2019s Google Analytics.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/coronavirus-plr-content\/\">Learn More about Baldwin Publishing\u2019s Coronavirus Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are now producing new coronavirus content every week for health communication and marketing teams. Last week, Baldwin Publishing introduced a special coronavirus content library filled with consumer-focused COVID-19 articles based on CDC guidelines, along with healthy living tips and hacks for people stuck at home.<\/p>\n","protected":false},"author":11,"featured_media":23196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[3412,3414,3461],"class_list":["post-23194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-coronavirus-content","tag-covid-19","tag-covid-19-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baldwin Publishing ramps up COVID-19 content production<\/title>\n<meta name=\"description\" content=\"Baldwin Publishing is now focused on COVID-19 content production, offering new coronavirus 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