{"id":26403,"date":"2021-07-13T16:22:11","date_gmt":"2021-07-13T20:22:11","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=26403"},"modified":"2021-07-13T16:22:11","modified_gmt":"2021-07-13T20:22:11","slug":"blog-use-healthy-recipes-for-social-media-and-websites","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/blog-use-healthy-recipes-for-social-media-and-websites\/","title":{"rendered":"Digital Recipes on Your Health Website Build Engagement"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2><strong>Consumers are searching for digital recipes on social media and Google<\/strong><\/h2>\n<p>It\u2019s official &#8212; digital recipes have changed the game for consumers making fresh meals for their families and themselves. The days of thumbing through grandma\u2019s recipe cards or buying expensive cookbooks are over. In fact, more than 70% of users search online for recipe content that meets the specific needs of their diet.<\/p>\n<p><!--more--><\/p>\n<blockquote>\n<p><em>\u201cA study of 2,000 adults found that 71% of people have \u201cgone digital\u201d in the kitchen, with 23% getting cooking ideas from Facebook and 21% from Instagram.\u201d \u2013<\/em><a href=\"https:\/\/www.independent.co.uk\/news\/long_reads\/science-and-technology\/recipes-online-cookbooks-food-inspiration-social-media-facebook-instagram-b1397624.html\" target=\"_blank\" rel=\"noopener\"><em>Independent.co.uk<\/em><\/a><\/p>\n<\/blockquote>\n<p>To help health organizations remain competitive online, Baldwin Publishing offers dietitian-approved digital recipes for websites and social media that generate engagement and traffic, which results in more leads.<\/p>\n<\/div><div class=\"fusion-image-carousel fusion-image-carousel-fixed fusion-image-carousel-1 fusion-carousel-border\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel\" data-autoplay=\"no\" data-columns=\"5\" data-itemmargin=\"13\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"fixed\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/06\/img_cardiac_recipes-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"Heart Health Content Recipes\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2021\/02\/kebabs_800x450-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"Healthy Recipes\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2021\/06\/veggie-burger-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"Health eCooking Social Media Planner\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/02\/nutrition-chocolateavocadomousse-recipe-banner-320x202.png\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/image_healthyrecipes-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"Healthy Pizza Recipe\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/05\/rv_header-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"Grilled Shrimp with Mango Salsa - Recipe Videos\" \/><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><h2><strong>Put digital recipes on your website to connect with your target audience<\/strong><\/h2>\n<p>Health organizations use digital recipes to connect with people who have dietary restrictions, such as those undergoing bariatric surgery. More than\u00a0<a href=\"https:\/\/asmbs.org\/resources\/estimate-of-bariatric-surgery-numbers\">256,000<\/a>\u00a0people in the United States had weight-loss procedures last year. Each patient requires a specialized bariatric diet following surgery. This is an excellent opportunity for health organizations and hospitals to connect with patients online.<\/p>\n<p>Appealing meals that cater to specific diets, including gluten-free, vegetarian, diabetic-friendly and bariatric, allow health organizations to use organic content to connect with patients.<\/p>\n<blockquote>\n<p><em>\u201cWe\u2019re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,\u201d\u00a0<\/em><a href=\"https:\/\/news.yahoo.com\/online-recipe-traffic-spikes-as-people-figure-out-how-to-cook-211808613.html\" target=\"_blank\" rel=\"noopener\"><em>Cliff Sharples, co-CEO of Fexy<\/em><\/a><em>.\u201d<\/em><\/p>\n<\/blockquote>\n<p>Providing eye-catching digital recipes on social media is an easy way for health organizations to engage their community. Every month, Baldwin highlights <a href=\"https:\/\/wp.baldwinpublishing.com\/blog-your-summer-2021-food-holiday-calendar\/\" target=\"_blank\" rel=\"noopener\">food holidays<\/a>\u00a0that cater to different demographics, food interests and seasons. Studies show that businesses that post consistently on social media build larger and more active follower bases.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/healthy-recipes\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a> about licensing healthy recipes for your social media and website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are searching for digital recipes on social media and Google It\u2019s official &#8212; digital recipes have changed the game for consumers making fresh meals for their families and themselves. The days of thumbing through grandma\u2019s recipe cards or buying expensive cookbooks are over. In fact, more than 70% of users search online for recipe content that meets the specific needs of their diet.<\/p>\n","protected":false},"author":14,"featured_media":26405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997,43],"tags":[],"class_list":["post-26403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","category-recipes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Recipes on Your Health Website Build Engagement | Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Health Organizations use healthy recipes on their websites and social media to drive engagement and leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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