{"id":28635,"date":"2023-01-13T14:33:36","date_gmt":"2023-01-13T19:33:36","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=28635"},"modified":"2024-09-20T08:39:34","modified_gmt":"2024-09-20T12:39:34","slug":"blog-hospital-social-media-marketing","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/blog-hospital-social-media-marketing\/","title":{"rendered":"Hospitals should use recipes in social media marketing to grow an online audience"},"content":{"rendered":"

Your social media followers are looking for these three healthy recipes in January<\/h2>\n

Generating enough health content to fuel your hospital social media marketing can be challenging. The key to success is finding the right content to engage your audience. A good resource for healthcare marketers is the dietitian-approved healthy recipe website, HealtheCooks.com<\/a>.<\/p>\n

Nearly 90% of Americans search online for recipes, according to food industry advertising platform\u00a0Chicory<\/a>, and 43% say they are using digital recipes more often.<\/p>\n

An easy way to increase hospital social media engagement and grow your online audience is to post eye-catching digital recipes on your social media pages.<\/p>\n

Recipes outperform most other content in hospital newsletters, too. According to GetResponse<\/a> email marketing benchmarks, food-related emails have more than 35% open rates, one of the highest rates in email marketing (with the average being about 20 percent).<\/p>\n

So how do hospital social media marketing teams go about finding healthy, trending recipes to share on social media and in newsletters?<\/p>\n

HealtheCooks.com<\/a> , Baldwin Publishing\u2019s new direct-to-consumer website, is filled with healthy recipes that are chef tested and dietitian approved. Our Test Kitchen chefs have created more than 1,000 recipes that make America\u2019s favorite recipes healthier.<\/p>\n

Registered dietitians ensure that recipe ingredients and portions fit these health diets:<\/p>\n