{"id":29005,"date":"2023-03-14T17:13:16","date_gmt":"2023-03-14T21:13:16","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=29005"},"modified":"2023-03-16T08:27:55","modified_gmt":"2023-03-16T12:27:55","slug":"blog-how-to-use-health-awareness-days","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/blog-how-to-use-health-awareness-days\/","title":{"rendered":"How to Use Health Awareness Days to Elevate Your Communication Strategy"},"content":{"rendered":"

In this American Hospital Association presentation two health marketing leaders describe how they use the SHSMD Health Awareness Day Calendar as a Strategic Marketing Tool <\/strong><\/h2>\n

How do you use Health Awareness Days to elevate your communication strategy? Awareness days such as Nutrition Month in March or Stress Awareness Month in April are fun opportunities to create popular social media posts. But that\u2019s just the beginning. Health awareness events such as IBS Awareness Month or Sleep Awareness Week present valuable opportunities to promote your hospital\u2019s gastroenterologists or sleep studies.
\n<\/p>\n

Health content publisher Baldwin Publishing joined the American Hospital Association\u2019s Society for Health Care Strategy and Market Development (SHSMD) to demonstrate how hospitals use health awareness days as a strategic marketing tool. SHSMD posted a video of the webinar, \u201cHow to Use Health Awareness Days to Elevate Your Communication Strategy,\u201d<\/a> on the Association\u2019s website. The webinar features case studies led by Baldwin Publishing\u2019s content editor and two hospital marketing leaders who use health awareness days to build and execute their regional marketing strategy.<\/p>\n

Each month, Baldwin Publishing produces articles, recipes and videos linked to national health awareness days. Hospitals customize and share the content on websites, blogs, newsletters and social media pages. The topics are related to popular health observances such as Breast Cancer Awareness Month and American Heart Month, as well as less known observances like Cervical Health Month and Healthy Weight Week.<\/p>\n

A robust supply of health awareness articles for a hospital blog<\/strong><\/p>\n

The hospital case studies featured strategic communication leaders at The Baton Rouge Clinic<\/a> in Baton Rouge, LA, and Bates County Memorial Hospital<\/a> in Butler, MO. Both marketers explained how they use health observance days to plan communications for the community and hospital employees.<\/p>\n

Bridget Gaffney, Marketing & Communications Coordinator for The Baton Rouge Clinic, explains how Baldwin\u2019s Health Awareness Content Guide<\/a> gives her access to dozens of articles every month. This Guide helps her plan and post a new article or recipe nearly every day to the Baton Rouge Clinic Blog<\/a>. Ms. Gaffney selects and downloads health articles from the guide and customizes each article before posting the blog.<\/p>\n

\u201cWe send the Baldwin articles to one of our specialists to review and provide a quote,\u201d said Ms. Gaffney, explaining that when she posts the article to her blog, she features the specialist\u2019s quote, and adds contact information for that particular service line.<\/p>\n

Ms. Gaffney also uses Baldwin\u2019s Health Awareness Content Guide<\/a> as an outline for planning and posting to the clinic\u2019s social media pages. She links her social posts back to her blog to increase traffic to her website.<\/p>\n

A \u201cplug and play\u201d content portal, automated social media posts and a newsletter for a community hospital<\/strong><\/p>\n

Andrea Jackson is a one-person marketing department at Bates County Memorial Hospital. She explains how Baldwin\u2019s automated Taste of Wellness content portal enables her to provide important health information to her Missouri community as well as her hospital\u2019s employees.<\/p>\n

\u201cPart of the reason we wanted to bring Baldwin on was to provide educational content that\u2019s been vetted and reviewed that I don\u2019t have to spend a lot of time researching,\u201d she said.<\/p>\n

Ms. Jackson licenses Baldwin\u2019s Taste of Wellness portal<\/a>, a \u201cplug and play\u201d content library that is customized for the hospital\u2019s website. Taste of Wellness is automatically updated by Baldwin Publishing editors every month with new health articles, recipes and videos related to health awareness days. Ms. Jackson is able to share the content on the hospital social media pages with a simple click of a button.<\/p>\n

\u201cI wear a lot of hats in my organization and I\u2019m very thankful to have this health content that I can just plug in and share with my community,\u201d said Ms. Jackson. She also shares the health content with Bates County Memorial Hospital employees through an Employee Intranet Portal.<\/p>\n

Ms. Jackson takes the health content a step further by selecting articles in her portal to feature in her hospital\u2019s digital newsletter. Baldwin creates and deploys the quarterly digital newsletter to hospital community subscribers.<\/p>\n

Health Content You Can Trust<\/strong><\/p>\n

Baldwin Publishing<\/a> has been writing health articles and producing healthy recipes and videos for hospitals and health organizations for over 30 years. Baldwin Publishing creates medically reviewed articles, recipes and videos that health organizations can customize and publish to promote 2023 health awareness days.<\/p>\n

If you\u2019re searching for health content for a health website, newsletter, blog or social media platforms, contact Baldwin Publishing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

In this American Hospital Association presentation two health marketing leaders describe how they use the SHSMD Health Awareness Day Calendar as a Strategic Marketing Tool How do you use Health Awareness Days to elevate your communication strategy? Awareness days such as Nutrition Month in March or Stress Awareness Month in April are fun opportunities to create popular social media posts. But that\u2019s just the beginning. Health awareness events such as IBS Awareness Month or Sleep Awareness Week present valuable opportunities to promote your hospital\u2019s gastroenterologists or sleep studies.<\/p>\n","protected":false},"author":11,"featured_media":29010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[],"class_list":["post-29005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts"],"yoast_head":"\nHow to Use Health Awareness Days to Elevate Your Communication Strategy | Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"How to use health awareness days to elevate your communication strategy: A case study hosted by the American Hospital Association for healthcare marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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