{"id":31017,"date":"2024-05-09T10:04:39","date_gmt":"2024-05-09T14:04:39","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=31017"},"modified":"2024-09-20T08:29:48","modified_gmt":"2024-09-20T12:29:48","slug":"blog-how-to-market-to-millennials-using-healthy-recipes","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/blog-how-to-market-to-millennials-using-healthy-recipes\/","title":{"rendered":"How to Market to Millennials Using Healthy Recipes"},"content":{"rendered":"

Millennials\u2019 healthy lifestyle makes them the target market to reach through healthy recipes<\/h2>\n

Is your hospital or health organization wondering how to market to millennials on social media? If your marketing team is scratching their heads trying to figure out the best way to connect your brand to this important audience, Baldwin Publishing has a suggestion: try posting healthy recipes!<\/p>\n

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Millennials\u2019 healthy lifestyle means they are more focused on healthy eating and making healthy meals for their families than earlier generations. So why not grab their attention with content you know they like: healthy recipes.<\/p>\n

Baldwin Publishing\u2019s healthy recipe website, HealtheCooks.com<\/a>, has over 1,000 dietitian-approved recipes available to license that have been tested by professional chefs in our Test Kitchen to ensure they are not only good for you, but are easy to make and taste great. With recipes for heart healthy, diabetic, low sodium and gluten free diets, Health eCooks produces the type of health content that hospitals and health organizations should be sharing on blogs, social media and in digital newsletters to engage with the millennial generation.<\/p>\n

Why Market to Millennials<\/h2>\n

Born between 1981 and 1996, millennials are quickly becoming the driving force in the economy as this generation enters their 30s and early 40s. Not only are millennials the top spenders, according to Blue Cross Blue Shield<\/a>, more than 30 percent are affected by a health condition, including high blood pressure, high cholesterol, hyperactivity, type 2 diabetes, mental health, substance abuse, and gastrointestinal conditions like Crohn\u2019s disease.<\/p>\n

Also known as Generation Y, millennials are at the age where they\u2019re starting and growing their families, making them the target market for hospitals to promote OBGYN and pediatric services.<\/p>\n

When health organizations are considering how to market to millennials, sharing posts on social media should be at the top of the list. According to Forbes<\/a>, social media has become a huge influencer for this generation, with more than 80% of millennials regularly engaging on social platforms and 75% considering social media a significant part of their daily life.<\/p>\n

Facebook and Instagram are the most popular platforms that millennials repeatedly use, making it essential for health organizations to reach this audience here. That\u2019s why sharing healthy recipes with millennials on social media is such a good marketing opportunity for hospitals.<\/p>\n

Feed Millennials\u2019 Healthy Lifestyle<\/h2>\n

The millennial generation tends to seek out healthy, unprocessed meals to make, which is why Health eCooks is the perfect resource for recipes that will get this generation to engage with your posts.<\/p>\n

Millennials are looking for:<\/p>\n